The digital front desk employee for African SMBs.

Soma handles your customer operations end to end. Conversations, payments, bookings, follow-ups, records. Across WhatsApp, Instagram, Facebook, and your website. Not a chatbot. An operational agent that runs your front desk the way a trained employee would.

Not replies. Operations.

There is a difference between a tool that answers messages and one that runs a process. Soma runs the process.

Soma

Conversations

Soma receives every customer inquiry across WhatsApp, Instagram, Facebook, and your website. It identifies who they are, what they need, and responds the way a trained employee would - warm, clear, and in context. Not a script. Not an FAQ bot. An agent that understands your business and represents it properly.

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Soma

Payments

Soma generates payment links tied to specific customers and specific services. It tracks whether payment has been made. When it clears, it updates the record and moves the case forward automatically. No screenshots. No manual checking. No following up.

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Soma

Bookings

Soma checks your availability, offers slots, confirms appointments, and sends reminders before the date. Cancellations and rescheduling happen in conversation. Your calendar stays accurate without you touching it.

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Soma

Follow-Ups

Every commitment made in every conversation is logged. When a follow-up is due, Soma sends it - proactively, without being asked. Customers hear back when they were told they would. Nothing is forgotten. No one feels abandoned.

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Customer Records — Soma Desk
CustomerServiceStatusAmount
Auto-saved · No manual entry0 records

Record Keeping

Every customer interaction, order, payment, and booking is structured and saved automatically. Your business always has an accurate record of every customer and every case. No manual data entry. No gaps.

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Ask about your business…

Enter to send

Business Intelligence

Soma tells you what is actually happening in your business. What customers are asking most. Where cases are stalling. What revenue came in. Which follow-ups are overdue. Plain language. Every week. So you make decisions based on data, not instinct.

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How Soma Works

Set up like you would train a new employee.

1

Share your business knowledge

Upload documents, paste text, or type directly. Your services, pricing, policies, operating hours, payment terms. Whatever a front desk employee would need to know.

Add Knowledge

Share your services, prices, and policies. Soma uses this to help customers.

Upload your service menu, price list, policy doc…

Enter to send · Shift + Enter for new line

2

Connect your channels

Link your WhatsApp, Instagram, Facebook, and website. Soma becomes your unified front desk across all of them.

Integrations

Connect your channels — Soma handles the rest.

WhatsApp

WhatsApp

Messaging Channel

Connect
Instagram

Instagram

Messaging Channel

Connect
Messenger

Messenger

Messaging Channel

Connect
Website Chat

Website Chat

Messaging Channel

Connect
3

Soma operates

Customers message. Soma responds, qualifies, takes orders, generates payment links, books appointments, updates records, and follows up. Automatically.

Conversations

Soma is handling all channels

3 handled
KM
Kwame Mensah8:42 AM
WhatsAppWhatsApp
Soma

What are your prices for business registration?

Replied
AO
Ama Owusu9:05 AM
InstagramInstagram
Soma

Can I book a consultation for next week?

Booked
IB
Ike Benson9:31 AM
WhatsAppWhatsApp
Soma

I'd like to pay for my LLC registration

Payment sent
4

You stay in control

See everything in Soma Desk. Step into any conversation. Pause the agent. Update its knowledge. You are never locked out.

AB

Abena Boateng

WhatsAppWhatsApp

Hi, I wanted to follow up on my trademark registration.

9:02 AM

Hi Abena! Your application is still under review at the registrar. Expected turnaround is 5–7 business days.

9:02 AM

Soma

It's been 10 days already. I'm getting worried.

9:14 AM

Soma is handling this conversation

Setup by sharing, not configuration.

No workflow builders. No automation diagrams. No technical setup. Just share what Soma needs to know - your services, pricing, policies, operating hours. Soma learns and starts working immediately.

Other PlatformsSoma
Others require workflow configuration
Soma learns from how you describe your business
Others forget customers between conversations
Soma remembers every customer, every time
Others wait to be asked
Soma follows up proactively without being prompted
Others are priced in USD for Western teams
Soma is priced for African businesses
Others need technical setup
Soma starts working the moment you share your knowledge
Others are reactive tools
Soma is an operational agent that runs a process end to end
KO

Kofi Owusu

WhatsAppWhatsApp
Soma handling

Soma is handling this conversation

Your business, visible.

Most business owners do not actually know what is happening in their operations at any moment. Conversations are scattered. Records are incomplete. Follow-ups live in someone's head.

0

Conversations

0

Payments

0

Bookings

Live Activity

Operations View

Every active customer, every pending case, every payment, every booking - in one place. Not across five apps. One place.

Conversations

AO

Ama Owusu

9:02

Got it — I'll send you the checklist.

KM

Kofi Mensah

9:14

How long does the process take exactly?

IB

Ike Benson

9:22

Payment link sent. GH₵850.

Step In Anytime

See a conversation that needs you? Jump in. Reply directly. Give Soma new instructions. Resume when you are ready.

Business Intelligence

Live

LLC Registration

Top inquiry

< 1 min

Avg response

84%

Completion rate

61%

Returning customers

Business Intelligence

Every conversation your business has is data. Who asked. What they needed. Where they dropped off. What brought them back. What caused complaints. Soma structures that data in real time.

Built for how African businesses actually operate. Not adapted for it.

African Conversational Intelligence

Soma was built from the ground up for the African market. For how your customers communicate. For how your business actually runs. For what your team can actually use without a developer.

Memory That Never Fades

Soma remembers every customer across every conversation on every channel. A customer who messaged six months ago is recognized, their history is retrieved, and the conversation picks up where it left off. They never repeat themselves.

Human Control, Always

Soma is not autonomous. It is a co-worker. You can pause it, jump in, edit its response, or take over entirely. When something is beyond its mandate, it alerts you with context and waits. You own your business. Soma works for you.

Proactive, Not Reactive

Soma does not wait to be asked. It follows up when follow-ups are due. It sends reminders before appointments. It flags overdue cases. It re-engages customers who went quiet. This is the difference between a messaging tool and an operational agent.

Built for structured, African SMBs.

Soma is not for every business. It is for businesses handling real customer volume, running real processes, and feeling the operational weight of managing it all manually.

Ghanaian compliance professional reviewing documents

Compliance Firms

Client onboarding, document collection, application tracking, payment confirmation, status updates. Soma manages the full client lifecycle from first message to case completion.

Ghanaian private health insurance broker showing plan to a client

Private Health Insurance Brokers

Plan enquiries, enrollment processing, claims queries, renewal reminders, corporate client management. High volume, complex product, customers who need clear guidance. Soma handles every touchpoint professionally.

Ghanaian healthcare worker caring for a patient in a private clinic

Private Clinics and Specialist Centres

Appointment booking, patient intake, insurance coordination, follow-up after visits. Soma runs the administrative front so your clinical team focuses on clinical work.

Ghanaian female boutique owner handing a shopping bag to a customer

Retailers and Product Sellers

Customers send product enquiries, screenshots of items they want, order requests. Soma receives these, checks availability, processes orders, generates payment links, and sends updates. High volume, fast-moving, zero dropped orders.

Ghanaian restaurant worker handing a takeaway order to a customer

Restaurants and Food Businesses With Real Volume

Not casual sellers. Businesses taking significant daily orders across multiple channels. Soma receives orders, logs them, confirms payment, coordinates delivery updates, and keeps every customer informed without the owner managing each conversation manually.

Ghanaian professional consultant in a meeting with a client

Professional Service Firms

Recruitment agencies, digital agencies, consulting firms, real estate offices. Structured processes, professional clients, high inquiry volume. Soma ensures every client feels attended to from first contact to final delivery.

Built to protect every business & conversation,

End-to-End Encryption

Industry-standard 256-bit AES encryption keeps your internal ledgers and customer conversations entirely unreadable to outsiders.

Zero-Risk Transactions

Seamless, secure payment processing backed by Paystack's Level 1 PCI-DSS compliance.

Total Data Isolation

Your catalog, clients, and rules are fenced off. Soma only serves your business, using only your data. No cross-contamination.

Ghana DPA Compliant

100% compliant with Act 843. We protect your customers' data so you never have to worry about compliance risks.

Let Soma handle your front desk. You have a business to run.

Soma handles conversations, payments, bookings, follow-ups, and records. Setup in minutes. No technical knowledge required. No credit card needed to start.