We built Soma because we watched good businesses lose customers to chaos they could not control.
Why Soma Ops
We built Soma not because Africa is a trend or an emerging market opportunity. Because this is where we work, where we see the problem every day, and where we knew a product like this needed to exist.
Across African businesses - compliance firms, health insurance brokers, clinics, retailers, agencies - we kept seeing the same pattern. A business with a real service, real customers, and real ambition. And an operational layer that was breaking under the weight of its own growth. Conversations scattered across WhatsApp threads, Instagram, Facebook and Web. Follow-ups forgotten. Payments tracked in screenshots. Customer history living in the person's head.
The tools that existed were built elsewhere, for someone else. They required technical setup most African business owners should not need. They did not understand how African customers communicate or how African businesses actually run.
So we built Soma. An operational agent designed from the ground up for the African business. For the way your customers talk. For the way your processes work. For the growth you are trying to manage.
Led by a team who understand the problem
Builders, operators, and problem-solvers who have lived the chaos that Soma is designed to fix.
Joseph Awuku
Founder & CEO
Jennifer Dadza
Head of Operations
Lorlor Aklasu
Chief Security Officer
What we believe.
Operations should not be a bottleneck.
The quality of your service should determine your growth. Not your ability to manually manage every conversation, payment, and follow-up at the same time.
Data should work for the business that created it.
Every interaction a business has with its customers is valuable information. Most businesses never get to use it because it lives in unstructured WhatsApp threads. Soma changes that. The data your business generates every day becomes intelligence you can act on.
African businesses deserve infrastructure built for them.
Not adapted from somewhere else. Built here. For how business works here. For the customers, the culture, and the context that define how commerce happens across this continent.
What we are building toward.
Soma's immediate purpose is to run the front desk operations of African SMBs. Conversations, payments, bookings, follow-ups, records. The daily operational work that consumes owners and teams who should be focused on growing.
But the longer purpose is bigger than that.
Every business that uses Soma generates structured operational data that most African SMBs have never had access to before. A clear record of how the business runs. What customers buy. What they ask. What brings them back. What costs the business revenue.
Over time, that data becomes something a business can use to make better decisions, access formal finance, demonstrate creditworthiness, and grow with evidence rather than instinct.
We are building infrastructure. Not a tool. The operational foundation that African businesses can grow on.
Built to protect every business & conversation,
End-to-End Encryption
Industry-standard 256-bit AES encryption keeps your internal ledgers and customer conversations entirely unreadable to outsiders.
Zero-Risk Transactions
Seamless, secure payment processing backed by Paystack's Level 1 PCI-DSS compliance.
Total Data Isolation
Your catalog, clients, and rules are fenced off. Soma only serves your business, using only your data. No cross-contamination.
Ghana DPA Compliant
100% compliant with Act 843. We protect your customers' data so you never have to worry about compliance risks.
Let Soma handle your front desk. You have a business to run.
Soma handles conversations, payments, bookings, follow-ups, and records. Setup in minutes. No technical knowledge required. No credit card needed to start.