Frequently asked questions
Everything you need to know about Soma. How the agent works, how it learns your business, what it can handle, and what happens when it can't.
Understanding Soma
Soma is an AI-powered operations platform built for African businesses. It handles your customer conversations, manages orders and appointments, follows up on payments, and keeps everything organised - across WhatsApp, Instagram, Facebook, email and the web, - all from one place.
Think of it as a highly capable front desk employee who works around the clock, knows every customer by name, and never forgets a conversation. The difference is Soma learns your specific business - your services, your prices, your policies - and operates from that knowledge, not a generic script.